![]() While analysing the song structure, the author of review concluded, that the song is silly and has a playful chant in it. On January 12, 2006, New York Times placed a review on "Laffy Taffy". There are other facts telling that K-Rab could be the original creator of snap - he has produced "Laffy Taffy" and his voice can be heard on the early snap hits, like "Do The Pool Palace" and "Bubble Gum". However, New York Times stated that lyric-oriented producers like T.I and Young Jeezy get way more respect in Atlanta, than acts like D4L, where snap music is seen as light club music as opposed to "heavy street" music of ones like Young Jeezy.Īs this rivalry continued, the resident DJ of Atlanta's Pool Palace DJ T-Roc has claimed that K-Rab was making snap long before Dem Franchize Boys and D4L. As Fabo of D4L mentioned, no one respected Dem Franchize Boys in Atlanta and that they were called "label prostitutes" there. D4L and Dem Franchize Boys started a rivalry over who started snap. ![]() Their debut album, "Down For Life", was certified gold by RIAA. In 2005, they have produced "Laffy Taffy" hit, which occupied the number one position in Billboard Hot 100 charts. Jermaine Dupri was later described as the key figure of bringing snap music into mainstream.Īnother Atlanta four, D4L, were performing at Atlanta's Vision Nightclub and Lounge alongside with 8Ball, Keyshia Cole and Slim Thug at the time. The remix of "I Think They Like Me" topped Hot Rap/R&B songs chart and spotted №15 on Billboard Hot 100 charts. The same year, 2005, they got an attention of Jermaine Dupri, who remixed their single "I Think They Like Me" and signed them to So So Def. It is been said, that due to weak promotion and the decision of Universal music to put out the debut album of Dem Franchize Boys and Nelly's - "Sweat and Suit" the same day were reasons why their first album wasn't a success. In 2003, Dem Franchize Boys, who had already produced some snap hits for local clubs by the time, got signed to Universal Music Group. Very soon after creation, snap music took on the another type of music of Atlanta - crunk. Bankhead was a place where the difference between poor and rich was striking, and, as it has been described, "a lighter sound" of snap was born "in the midst of all the aggression". ![]() It is suggested that snap music has appeared around 2000 in a crime-infested neighborhood of Bankhead, Atlanta, Georgia. Hip hop DX magazine described snap music as a "laid back version of its forbearer, crunk music". While it's been said that Lil Jon, the principal crunk architect, wasn't involved into the formation of snap music, crunk is called the "predecessor of snap", and it's been said, that snap was created by "crunk practitioners". ![]() The relationship of snap with crunk music is a rather complicated issue. Hit snap songs include "Lean Wit It, Rock Wit It" by Dem Franchize Boys, "Laffy Taffy" by D4L, "It's Goin' Down" by Yung Joc and "Crank That (Soulja Boy)" by Soulja Boy Tell 'Em. Tracks commonly consist of an 808 bassdrum, hi-hat, bass, snapping, a main groove and a vocal track. It is not known exactly who has created snap, D4L, Dem Franchize Boys, and, most notably, K-Rab are among contesters. Snap music is a dance-centric subgenre of hip hop music, that originated around 2001, in Bankhead, West Atlanta, the United States. ![]()
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